Practical AI for Real Business Owners
Helping SME owners simplify operations, unlock growth, and prepare for the future.
Greg's Story
Hi, I’m Greg.
I’m not a coder.
I’m a business builder — just like you.
With over 30 years of experience running and selling businesses across hospitality, property, e-commerce, manufacturing, and SaaS, I know exactly what it’s like to wear every hat. I’ve built companies from scratch, rescued failing ones, and exited successfully — sometimes after turning chaos into clarity.
Today, I help SME owners navigate the next wave of change: AI and automation.
Greg Heaslip, PhD
Founder and Principal
Greg Heaslip, co-founder of Westmar, is dedicated to helping businesses maximise value and achieve sustainable growth. Armed with a PhD in Industrial Engineering, Greg leverages his deep knowledge of operational efficiency and process optimisation to uncover opportunities for clients across diverse industries—from hospitality and retail to technology and pharmaceuticals.
With over three decades of hands-on business experience spanning startups, acquisitions, expansion initiatives, and successful exits, Greg has also served as a Lean Systems and Digital Transformation consultant for more than 20 pharmaceutical manufacturing sites in Ireland, Russia, France, Germany, Slovenia, and the US. His current focus on sustainability and AI-driven solutions enables enterprises to future-proof their operations. By delivering tailored strategies and a holistic approach, Greg ensures measurable improvements, stronger market positioning, and long-term success for every client.
Why I Started This Business
Like most business owners, I used to think AI was just for big tech companies or massive budgets. But when I saw how accessible no-code tools and automation had become, I realized something powerful: Small businesses can now use AI to unlock massive leverage — if they have the right guide.
Ready to Transform Your Community or Business?
Join us on a journey toward a more collaborative, efficient, and sustainable future. Let’s work together to bridge the gap between strategy and execution, delivering meaningful change that resonates with your people and the planet.